Wednesday, May 6, 2020

Television Of The Small Screen Samples †MyAssignmenthelp.com

Question: Discuss about the Television Of The Small Screen. Answer: Television of the small screen is the very important part of individuals life since years. Television is the very popular media that is entertaining the people for long time. It is not only the medium for entertainment but it also provides information regarding the day today activities that re happening around the world. It has been analysed that there are many shifts in the habits of the television viewers have experienced[1]. The way people watch the television, the shows they watch and the overall culture of television viewing has changed a lot. The first shift that has been analysed is in regards with real time watching of the television shows. The popularity of watching the TV content with shifted times has increased with time. The major reason for the same is the introduction of new external devices such as DVDs, VCDs,VCRs etc. the availability of these devices in the market allow the users to watch the programmes or the films that are not broadcasted on television or can be seen on different timings the broadcasted. The second shift that has been observed in the viewing pattern of the people is because of the availability of the internet. Internet allows the users not only to watch the broadcasted programs on television itself but also allow them to watch the same on mobile phones, computers, laptops etc. the content is same but the screen has changes. Now the people does not have to be dependent on television to view their favourite serials but just need a handy devices like mobile phones with internet connection to see the same content that too in live format[2]. There is a great confusion now days between watching TV and watching the TV content. This is because the same TV content can be seen by the viewers on different device that too with live streaming format. Most of the young ones or the young viewers of television are turning away from the fixed television facility and becoming more selective for the programs they watch on television[3]. In todays era, people believes in spending their time in productive things and do not have much time for their entertainment. Thus, the viewers prefer to watch their favourite programs in their free time. This constraint also results in development of customized cable packages that are available for the people who watch only some kind of programs. When the tradition TV viewing practices of real time TV watching has been considered, it has been estimated that the time the people spent on watching television is reducing with time. This is because how the people are not adjusting their schedule according the timings of their favourite TV program but setting the time of the program as per their empty schedule by using other medium to watch the broadcasted program later[4]. As far as the media industry is concerned, it has been analysed that the media companies are integrating their functions and merging into each others territories. It has been realised that watching TV was earlier the moment of social gatherings because all the family members used to sit together and watch the television. However, these gadgets like mobile phones and laptops allow the people to watch their shows separately as per their free time[5]. Every individual owns their phones and thus watch their programs in that phone makes them isolated from others. As far as the content shown on the television is considered, it has been analysed that the content has become more informative than entertaining these days[6]. Earlier when children used to watch the TV, parents restrict them for the same but today TV has become the medium to get so much information. Children can learn many things from channels like discover, NetGeo etc. It has been concluded from the discussion that the culture of TV viewing and the preferences of audiences have changed a lot since years. Different types of shifts have been observed in the pattern of watching. Introduction of external devices has changed the scene of watching TV at real time and even the non-broadcasted shows can be seen on those devices. As per the overall analysis, it can be observed that the shift is beneficial for the viewers according to their busy schedule and this helps them to be entertained without compromising with their important work. References: Andaya, Abegail A., Elva M. Arredondo, John E. Alcaraz, Suzanne P. Lindsay, and John P. Elder. "The association between family meals, TV viewing during meals, and fruit, vegetables, soda, and chips intake among Latino children."Journal of nutrition education and behavior43, no. 5 (2011): 308-315. Bondad-Brown, Beverly A., Ronald E. Rice, and Katy E. Pearce. "Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity."Journal of Broadcasting Electronic Media56, no. 4 (2012): 471-493. Csikszentmihalyi, Mihaly. "Toward a psychology of optimal experience." InFlow and the foundations of positive psychology, pp. 209-226. Springer Netherlands, 2014. Jago, Russell, Angie Page, Karsten Froberg, Luis B. Sardinha, Lena Klasson-Heggeb, and Lars B. Andersen. "Screen-viewing and the home TV environment: the European Youth Heart Study."Preventive medicine47, no. 5 (2008): 525-529. Kahlor, LeeAnn, and Matthew S. Eastin. "Television's role in the culture of violence toward women: A study of television viewing and the cultivation of rape myth acceptance in the United States."Journal of Broadcasting Electronic Media55, no. 2 (2011): 215-231. Wakamiya, Shoko, Ryong Lee, and Kazutoshi Sumiya. "Towards better TV viewing rates: exploiting crowd's media life logs over Twitter for TV rating." InProceedings of the 5th International Conference on Ubiquitous Information Management and Communication, p. 39. ACM, 2011.

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